Archive for September, 2011

GreatNonprofits Shares Surprising Findings in Advancing Philanthropy

ArticleCoverGreatNonprofits is featured in the current issue of Advancing Philanthropy, the publication produced by the Association of Fundraising Professionals. We were thrilled to share some of our most interesting and surprising findings from our experience with reviews over the last few years. Here’s a sneak peak at the article, “Up For Review,” written by Andrew Wyatt, FInstF, and the full article is linked below.

“If you conducted a survey of your organization’s leaders, volunteers and donors, what words do you think they would use to describe the positive qualities of your organization? Perhaps, you may hope, terms such as “accountable,” “effective” and “ethical” would be among those used most frequently. At the same time, what would the people involved with your organization change to make it better?

Since 2007, GreatNonprofits ( has provided a forum where volunteers, donors and people served by charitable organizations can tell their stories and describe their experiences with various nonprofits (see sidebar). GreatNonprofits helps inform prospective donors and volunteers, and assists them in differentiating among nonprofits, finding ones they trust and being more confident in
giving or signing up to volunteer. At the same time, the site promotes greater nonprofit excellence through feedback and transparency. (There are now more than 80,000 reviews of nearly 10,000 nonprofits.)

Reviewer breakdownGreatNonprofits decided to analyze reviews on its website in order to identify the words used most frequently in comments about charitable organizations and to better understand the attributes of nonprofits that are most important to the people who work with and benefit from them. The result —surprising, to say the least—have interesting implications for fundraisers.”

Read the complete article here: Up for Review – Advancing Philanthropy Sept-Oct 2011


September 14, 2011 at 11:23 pm Leave a comment

50 Top-Rated Animal Welfare Organizations Listed During GreatNonprofits’ National Campaign

GreatNonprofits announced today that 50 organizations have qualified for the 2011 Top-Rated Animal Welfare List at the close of a month-long campaign in partnership with the National Animal Interest Alliance, the Global Federation of Animal Sanctuaries, the Humane Society of the United States, the Animal Legal Defense Fund and Best Friends Animal Society.  Organizations receiving ten or more positive stakeholder reviews during the month of August qualified for this top-rated list.During the campaign, a total of 121 nonprofits were rated and reviewed by thousands of clients, donors and volunteers across the country. The 1301 reviews submitted during the campaign highlight the innovative ways that animal welfare organizations are changing the world, as well as provide the nonprofits with valuable feedback and compelling evidence about their work, which they can then show to their donors.RedRover, an organization that received 19 reviews during the campaign, enjoys participating in GreatNonprofits’ monthly campaigns because the stories shared show people the type of work they do to help animals and the way they do their work, which then provides potential donors the confidence that their donations will be going to a trustworthy organization.

“The biggest benefit we gained in participating in this campaign was becoming a top-rated animal welfare organization,” said President and CEO Nicole F. of RedRover. “There are so many animal nonprofits to choose from and highlighting a list of organizations that have positive reviews is a great way for donors to start to do their homework.”

All of the qualifying organizations have shown the vast ways in which nonprofits can help protect and raise awareness about the necessity of conducting spaying and neutering campaigns, as well as passing the appropriate legislation to defend animals around the world. User reviews of personal experiences and examples also help nonprofits ensure they are working in the right direction.

The full list of Top-Rated Animal Welfare Nonprofits can be found at

About the Campaign
The 2011 Animal Welfare Campaign ran throughout the month of August 2011. Reviews appear on as well as on and Organizations receiving ten or more positive reviews are listed as one of the 2011 Top-Rated Animal Welfare Nonprofits.

Media Contact:

Emma Bundy | | (510) 504-2048




September 6, 2011 at 9:20 pm Leave a comment

2011 GreatNonprofits Education 4 All Campaign Launches to Identify Leading Nonprofits

GreatNonprofits, GuideStar, and Charity Navigator announce the launch of the 2011 GreatNonprofits Education 4 All Campaign to identify top-rated organizations working to improve the quality, access and diversity of education.

GreatNonprofits, the leading provider of user-generated ratings and reviews of nonprofits, has partnered with several of the most celebrated organizations in the field for this campaign.

Partners in the campaign, which will run for the month of September, include the Parents Education Network, Little Kids Rock, Communities in School, Givology, the Network For Teaching Entrepreneurship and the National Association for the Education of Homeless Children and Youth.

The 2011 Education 4 All campaign aims to recognize the leading nonprofits within this diverse sector of nonprofits working towards improving education. Their goals range from increasing access to education to raising awareness about learning & attention disabilities to recognizing that there are various non-traditional yet effective teaching methods.

Any education nonprofit that has at least 10 positive reviews by September 30, 2011 will be recognized on the GreatNonprofits Top-Rated Education Nonprofits List.

Participants in the campaign can expect to receive increased exposure to donors and volunteers and increased visibility in their communities and the media. The user reviews gathered by GreatNonprofits are written by anyone with personal experience with a nonprofit, i.e., a donor, volunteer, board member, client, or member of the public.

Over the past year more than 1 million people visited GreatNonprofits to read and write these reviews.


About the Campaign

The Education 4 All campaign will run throughout the month of August. Reviews appearon, and and can be written on all three sites.  Nonprofits with 10 or more positive reviews will be included on the GreatNonprofits Top-Rated Education Nonprofits List.  Review submissions must take place from September 1st through September 30th, 2011.


Media Contact:

Emma Bundy | | (510) 504-2048


September 1, 2011 at 6:03 pm Leave a comment

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